Paula Simm

paula simm

Driven by identifying opportunities

As director of marketing and operations, Paula brings marketing and product development experience from retail, manufacturing, consumer-packaged goods and not for profit.

A Certified Scrum Master, she inspires a holistic and agile approach to projects, ensuring collaboration, continuous improvement and a value driven philosophy. 
In her career, she has been heavily involved in product and program development, leveraging research insights to identify opportunities, guide selections and reduce risk leading to million dollar outcomes. 

In the UK, Paula worked for Boots the Chemist, managed categories including food, healthcare, personal care, and gift. At Boots Manufacturing she was instrumental in transforming their business with other UK Retailers. developing their personal care business, with Tesco, Sainsbury’s, Asda-Walmart, designer hairdressers including Charles Worthington and Nicky Clarke. At Crookes Healthcare (now Reckitt Benckiser) she managing Nurofen’s strong pain portfolio. (#1 OTC Brand in the UK). In 2007, she moved to Toronto Canada with her husband and 2 sons and started working with The Heart and Stroke Foundation, working on innovation, corporate sponsorship and program development. 

Paula joined BenchStrength in 2016, and is really enjoying working with Louise and the team.