The Big Thinking Generator is a leadership development program, anchored in the voice of the customer and designed to inspire a culture of creative thinking, develop creative confidence and leave you with the methodology, tools and templates to deliver innovative solutions in
the future.

In this structured ‘hands on’ program, we apply design thinking and research methodologies to tackle a real time business challenge (yes, one of your business issues!) and identify novel opportunities for innovation and growth.

We act as your training and thinking partner, taking your team through a series of activities and workshops, helping to build their creative confidence.  Managers can then apply their new skills and techniques to their own business challenges, resulting in novel outcomes.

Your team will learn to walk in the customer’s shoes, using ethnographic research practices, define the problem or opportunity through the lens of customer, brainstorm and create prototypes. They will experiment and test these prototypes much earlier in the process, uncovering new customer insights that will shape future outcomes, ready for formal research.

This is your solution if you need a step change to problem solving and innovation.

OUTCOMES
  • Capability to navigate failure (fail fast and learn quickly)
  • Increased creative leadership competencies
  • Knowledge and know-how to leverage market research
  • Tools to generate deliberate creativity
  • Use of ethnographic research techniques
  • Rapid prototyping and testing
  • Confidence to continue to apply the elements of design thinking
  • New skills and a transformed mindset to enable further capacity for innovation and growth
  • Team building
  • A pathway forward to leverage the new offerings developed in the program.

** This is a 3 to 4 day engagement with a 1 day follow up 6 weeks later**

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